Looking to learn more about me?
I’m a Design Leader that speaks “user” and “business”. I'm serious about my work, but I don't take myself too seriously. I love creating real value for customers and businesses.
I strive to add value in every interaction
My journey as a designer has been a process of discovery, leading me to a crucial realization: my core purpose is to create value, not just design. It's about ensuring that my work, and my life, contribute something meaningful.
Professionally, this means crafting solutions that genuinely benefit users, support stakeholders, and drive business results.
Personally, it's about making choices that enrich my life and the lives of those around me. Ultimately, I strive to add value in every interaction, ensuring that my contributions, whether big or small, leave a positive impact.
My professional and personal values
Start with the Why?
I believe that work and life should be guided by a clear purpose. Why solve this problem?, why build this feature?. Starting with the why creates accountability and alignment and gives me the courage and resilience to succeed.
Don't
half-ass it.
Settling for "good enough" limits our personal and professional potential. If I commit to doing something, I’ll give it my all in hope of never retrospectively thinking “what if”, all while living with humility and gratitude.
1%
daily growth.
I embrace a growth mindset and always look to pursue new knowledge and skills, both professionally and personally. I practise the philosophy of 1% daily growth, intellectually, mentally, or physically.
Put the
customer first.
Empathy drives me to better understand customer challenges, treating their needs as my own. I aim to go beyond just problem-solving, ensuring every customer feels heard and supported, recognising that their success directly fuels our purpose.
Create
value.
I believe in creating value through intentional design that positively impacts the lives of user while driving business growth. In my personal life, this translates to fostering strong relationships and making a positive contribution to those around me.
Ship fast, learn faster.
I’m pragmatic, nimble and believe in simplicity to remove complexity. I listen in my pursuit of building systems and software that is powerfully simple. I’m an owner, yet remain open minded. We win, lose, learn and grow together.
High
standards.
I’ve found setting high standards drives self-improvement, integrity, and character, while professionally, it dictates work ethic, accountability, and the quality of my output and relationships.
Do the
right thing.
I understand the importance of treating others - customers, colleagues, partners - the way I want to be treated. I aim to deploy curiosity and compassion, showing up for those around me.
I love to work with people who believe in what they're building.
Working alongside remarkably intelligent and humble colleagues has been a true privilege, whether remotely, in collaborative settings, or during unforgettable off-sites in cities like Miami, Chicago, and Denver.
Some of my favourite memories are working side by side with my friends and colleagues during hack weeks. I love the collaborative energy, creating real value for customers and the business.
Wine & travel
Outside of product design, you'll find me exploring two of my other biggest passions: wine and travel.
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I'm endlessly fascinated by the world of wine – from discovering hidden gems in emerging wine regions to spending time with winemakers and learning about the intricate art of winemaking.
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Travel is another constant source of inspiration, allowing me to immerse myself in different cultures, meet incredible people, and constantly learn and grow.
