My Role:  Lead Designer

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Company:  dotdigital
 

The Team:  Marketing, Online team, Developers, Content team, Product, Leadership team, Account Management, Sales.
 

Overview: We conducted thorough analysis of dotdigital's website and user data. This identified critical pages that were not achieving their expected traffic and conversion rates, alongside unnecessarily lengthy user paths. Additionally, internal stakeholders emphasised the necessity for a more prominent presentation of our core USPs and market leadership on the homepage. Consequently, we embarked on a full redesign to address these shortcomings, resulting in a modern interface and improved user experience.