1,000 attendees: dotdigital Summit Website Design
My Role: Lead Designer
​​
Company: dotdigital
The Team: Marketing, Online team, Engineering, Content team, Events, Leadership.
Overview: To support the dotdigital Summit, a flagship event for 1000 attendees, I designed a scalable UI system and website design to be built within a custom WordPress environment. This included creating a cohesive visual language, developing reusable components, and optimising the user journey for efficient ticket purchase and event engagement. The focus was on building a product that could adapt to future event needs and maintain a consistent user experience.
Design Process
Understand
• Analyse the previous website
• Highlight existing pain points
• Define new use cases/personas
• Create a requirements list
Research
• Carry out event market analysis
• Research event UI/UX trends
• Gather design inspiration
• Speak with the events team
Low fidelity design
• Create a site map and hierarchy
• Create user flows/journeys
• Create wireframes
• Produce interactive prototypes
High fidelity design
• Create high fidelity designs
• Create page imagery and icons
• Pitch designs to stakeholders
• Evaluate and iterate
Implementation
• Export assets
• Brief the developers
• Test on a staging site
• Perform usability testing
Evaluation & iteration
• Analyse website user data
• Speak to website users
• Gather initial feedback
• Identify further improvements
